(This talk was given in Spanish) How does the creative process change when designing personalized experiences? How do we use data science to improve the design of our applications? How do we rethink the user experience when algorithms are involved?
In this GIF, we will introduce basic concepts of data science, analyze the role of design in personalized experiences, and share lessons learned from projects.
Christine Doig-Cardet is the Director of Innovation at Netflix, responsible for the area of Personalization Experience. She is an industrial engineer by training, a self-taught programmer, and passionate about data. She admires good design and divides her time between Austin and Barcelona. With over 10 years of professional experience in various industries, including manufacturing, energy, banking and finance, computer science, and currently, entertainment.