Olaf is an Experience Architect driven by curiosity & fascination for people, technology, the environment, sustainability and heath-related-topics and have 19 years of work-expertise.

He's someone passionate about creating strategies that tackle the entire system (end-to-end), crafting compelling narratives to tell rich stories. It is also obsessed with the customer needs, pains & gains, to apply just enough user considered design to deliver relevant experiences, connecting business-with customer-success, helping peers to achieve and celebrate success together.