Design systems are an essential component of any product development, providing a shared language and set of principles for teams to create consistent, cohesive user experiences. As such, there’s a certain bias in the design community that any product needs a design system in order to be successful and that without it, there’s something wrong in your product development workflow. However, more often than not, a design system can be a blocker if used or created incorrectly. Design systems are, unfortunately, not always helpful.

In this session, we will explore the key elements of a successful design system, including dos and don'ts of how to effectively communicate one across an organisation. Whether you are just starting to build a design system or looking to improve an existing one, the contents of this talk can provide valuable insights around the misunderstanding behind what a design system is, how it can be an efficient and collaborative tool across your team, and what’s really the ROI of design systems.

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