Design systems are an essential component of any product development, providing a shared language and set of principles for teams to create consistent, cohesive user experiences. As such, there’s a certain bias in the design community that any product needs a design system in order to be successful and that without it, there’s something wrong in your product development workflow. However, more often than not, a design system can be a blocker if used or created incorrectly. Design systems are, unfortunately, not always helpful.
In this session, we will explore the key elements of a successful design system, including dos and don'ts of how to effectively communicate one across an organisation. Whether you are just starting to build a design system or looking to improve an existing one, the contents of this talk can provide valuable insights around the misunderstanding behind what a design system is, how it can be an efficient and collaborative tool across your team, and what’s really the ROI of design systems.
Tsvetelina is a multidisciplinary designer and illustrator, with over a decade of experience in cultivating innovative products, leading design teams, and optimizing design processes for companies as diverse as Uber, Booking.com, Falcon.io and MentorMate. Her work has always been focused on empowering teams to create meaningful products and services, in order to have a positive impact on the end-user.
She is keen on leadership, innovation and applying effective design methods within upstream/downstream teams, in order to increase productivity. Currently, as part of Booking's Attractions team, she focuses on elevating the post-booking experience for attractions users while skilfully navigating intricate challenges posed by consumer demands.