Being a designer is fantastic. We are very passionate about what we do and use our creativity to develop solutions through human-centered methodologies.

However, not everything is perfect. We must explain our role daily. We face challenges in very inefficient working environments. We have to educate our stakeholders. Our design methodology is often misunderstood, or ignored. Our Design System is broken, if we have one. Design, Business, and Engineering don't have a clear alignment... Do these sentences sound familiar?

In this session, we will talk with Eloy Rodriguez, Lead Designer at Roche, about how we need to adapt our mindset as designers to a constantly changing work world.

• Product Design is changing. We will argue that design could be a better function and that we must work closer than ever with business and engineering.
• We will also challenge many mantras we have adopted as designers, like methodologies and working methods.
• We will talk about how the company, culture, and team behaviors impact the life of a designer, often generating frustration 

Let’s share and talk frankly to give visibility about the less fun part of our industry.