The interaction of cross-functional teams such as UX, UI, product managers and developers is an intensive and sometimes difficult process-related collaboration. The focus on the customer can quickly be disregarded.

How such processes can work in practice and also from a theoretical point of view will be presented in this talk. The focus will be on the following points:

➔ Teams and their connection

➔ Models, processes, and frameworks for customer-centred, agile, quality-assured and project management-related development

➔ Insights into the discrepancy between theory and practice.

In addition, Eric will present some facts which can overcome critical hurdles.

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