Eric Le Cunff
Senior Specialist Digital Experience @ AXA Schweiz
Customer-centric & cross-functional development of digital products
The interaction of cross-functional teams such as UX, UI, product managers and developers is an intensive and sometimes difficult process-related collaboration. The focus on the customer can quickly be disregarded.
How such processes can work in practice and also from a theoretical point of view will be presented in this talk. The focus will be on the following points:
➔ Teams and their connection
➔ Models, processes, and frameworks for customer-centred, agile, quality-assured and project management-related development
➔ Insights into the discrepancy between theory and practice.
In addition, Eric will present some facts which can overcome critical hurdles.
Eric is currently pursuing a PhD in Management while having several years of experience in customer-centricity and product development. He is currently employed at AXA Switzerland.