Jaime Creixems

20.01.22 (19H ES - 15H AR) | LINKEDIN LIVE
(This talk was given in Spanish) What is the role of empathy in design? How does psychology and behavioral economics come into play in the process of understanding users, connecting with them, and designing the solutions they need?
The UX process goes far beyond understanding design and its techniques to solve problems. UX fundamentally involves users, and to achieve that, empathy must be developed.