In today's fast-paced UX landscape, the value of insights hinges on their ability to resonate deeply and drive action. However, all too often, valuable research findings end up buried in folders, overlooked and underutilized.
In this talk, I'm excited to present a brief overview of revolutionizing research communication by introducing the TAPI framework. This new framework is designed to streamline communication efforts and ensure that research findings are not only understood but also actionable.
Through its four - step process - Type, Audience, Purpose, and Investment - TAPI simplifies the complexity of research communication, guiding researchers towards a more effective and impactful approach.
In this presentation, I'll also delve into the challenges researchers face in ensuring their insights are heard and acted upon, and how TAPI provides a structured approach to overcome these obstacles.
Participants will gain practical insights into tailoring their communication strategies based on the nature of their research, understanding their audience dynamics, clarifying the purpose behind their message dissemination, and strategically allocating resources for maximum impact.
Join me as we explore TAPI's simplicity and learn how to ensure that our research findings leave a lasting impression, driving meaningful change in the user experience and ultimately the business. Let's elevate our research communication together!
I'm Josh Morales, a UX Research Manager at Miro (Core team) with a passion for shaping exceptional user experiences and a strong focus on ResearchOps. With a diverse professional journey spanning companies like HP, N26, and Hotjar, I've honed my skills in understanding user behaviour and translating insights into actionable design strategies where I found collaborative work to be the most effective and fun. My background is in Sociology and HCI. Off-duty, you can catch me playing squash, reading all the books, savouring wine, and graciously losing at chess!