Today, people have access to thousands of entertainment options. We have gone from competing with other brands to competing with movies, series, TikToks, Tweets, Instagram posts, etc. Witty Thinking is a short chat full of advice to generate ideas and concepts which take into account the cultural and social context, to connect with your audience in an ingenious, ethical, and memorable way.
Antonio is a Mexican Creative Director who lives in New York. During his career, he has developed campaigns for some of the most recognized creative agencies, such as McCann, Havas and 360, to name a few. His work has been awarded by the Cannes Lions, One Show, D&AD, Clio, and more.
And since 2020, he forms part of TikTok’s Global Creative Lab, leading the brand’s worldwide development and educating the creative industry on how to make TikTok campaigns that authentically connect with their audience. In his free time, Antonio loves video games, concerts, and running half-marathons.